![]() ![]() ![]() You can be cheeky with these details, you can be profound with them… it’s totally up to you. A lot of these logos use negative space to sneak in important details that don’t fit into the “main” logo. Give every element in your logo room to breathe and shine in its own space by using negative space to compartmentalize the logo.Īnd remember, you don’t have to be super obvious with your negative space. And that’s really the crux of using a negative space logo to pack in a lot of details… trying to fit them all into your logo’s positive space will make your logo feel like it’s got too much going on and turn prospective clients off. Think of the negative space in a logo as a secret compartment, except for instead of stowing extra details away, it puts them on display without making the logo look busy. You’ll find hidden pictures, initials, names and even additional details about the brands they represent. There’s a lot of images within images, images within letters and letters within images. One characteristic you’ll notice about a lot of negative space logos is that their meanings are layered. Take a look at these awesome ways designers are using negative space logos to make brands stand out: Use negative space to fit a lot of information into a small space And in 2019, brands in a huge variety of industries will be designing and using logos that use this same exact strategy to stick themselves in your mind and stay there. See the → between the E and the X? Now it’ll be the first thing you see every time you look at the FedEx logo. The most famous negative space logo is the FedEx logo, and if you don’t already know what we’re talking about, prepare to see something you’ll never be able to un-see: via FedEx Negative space logos are one of the hottest logo trends for 2019, so be ready to see them everywhere you look-and in the blank spaces between them.īecause that’s what negative space logos are all about: using the white spaces within and between letters and pictures to create new images. ![]()
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